De`Longhi Braun Household GmbH

In the early 1920s, the engineer Max Braun founds a machine-building
workshop in Frankfurt am Main. On the strength of its ground breaking
inventions for the emerging radio broadcasting industry, the firm opens
its own factory building with 400 employees in 1928.
During the post-war period, Braun expands its product range with newly
developed devices that simplify everyday life. In 1950, simultaneously
with the first foil shaver, the Multimix food processor makes its market
debut, inaugurating the company’s household line. After the sudden death of Max Braun, his sons take the company helm in
the early fifties. They lay the groundwork for a people-focused
corporate culture that extends to all areas of the company – from its
letter head to its exhibition stands, its health service to its
whole-foods cafeteria. Under the aegis of design legend Dieter Rams,
Braun’s radical new Bauhaus-inspired, functional product design sets a
new style standard.
Braun reaches the limits of a family-run firm. In the late sixties,
Gillette takes over the successful enterprise with its 5,700 employees.
This opens up new markets and distribution channels to Braun.
Investments increase the company’s innovative strength and broaden its
product range, which soon grows to include coffeemakers and electric
irons. Characteristic German design, quality and engineering prowess
bolster Braun’s standing against cheaply produced competing products.
Procter & Gamble’s takeover of Gillette in 2005 makes Braun one of
twenty-four global brands of the largest consumer-product group in the
world. P&G transfers the rights to the Braun brand in the area of
household appliances to De’Longhi S.p.A. in 2012. Along with the
corresponding patents and production facilities, De’Longhi acquires a
large part of Braun’s employees, thereby ensuring that Braun household
appliances will continue to offer distinctive design, technological
innovation and reliable quality far into the future.

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