BSH Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. The group was founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). Since the beginning of 2015 BSH exclusively belongs to the Bosch Group. In 2013 it posted annual revenue of about 10,5 billion Euros. Today, BSH operates 42 factories in 13 countries in Europe, the US, Latin America and Asia. Together with a global network of sales and customer service subsidiaries, the BSH family is today made up of over 80 companies in 47 countries, with a total workforce of about 50,000 people, of which more than 70 percent are employed in Europe.
Within the brand portfolio the main brands are Bosch and Siemens¹. With its eight special brands (Gaggenau, Neff, Thermador, Constructa, Viva, Ufesa, Junker and Zelmer), BSH caters to the individual wishes of consumers. Four regional brands (Balay, Pitsos, Profilo and Coldex) ensure a broad presence in their respective home markets.
The Group’s product portfolio spans the entire spectrum of modern household appliances. It extends from stoves, ovens and extractor hoods to dishwashers, washers and dryers, from refrigerators and freezers to small appliances (Consumer Products) such as vacuum cleaners, coffee machines, electric kettles, irons and hairdryers.
A clear strategic orientation towards quality and innovation determines the company’s actions and development. BSH relies on its outstanding products and the added value that they provide to the customers in terms of performance, convenience and user-friendliness. Thus the Group creates the prerequisite for long-term customer satisfaction and the basis for people’s trust in BSH and its brands.