The essence of the creative process is to look at the familiar as strange.
The designer Klaus Brettner developed products that do not need to hide before an international jury. With Zera and Spider a table series of skid plate wins the Red Dot Award 2012, whose strong black and white contrast has inspired the designer to purist outdoor and indoor tables.
To develop products to meet the needs of the customer tailored to recognize trends early on and without losing sight of the market position of customers in the eye, does this mean for Klaus Brettner good design. And: Product Development hears him not in series production on – program maintenance and further development are naturally included.