ASA Selection stands for a modern and straight forward design. Founded in Hoehr-Grenzhausen, the ceramic company belongs to the leading companies in the industry. Meanwhile its collections were expanded to design oriented living- and lifestyle accessories. As a global player the company covers markets worldwide with constantly new innovations and is represented in 80 countries, partly with own agencies. The recipe for success of the founder and designer Yvonne Schubkegel is the focus on a consequent philosophy of „simple shapes und colours” from beginning on. The collections distinguish themselves by being unconventional and without flourish, with a feeling for trends and the spirit of the time and enjoy a good reputation. The ASA Selection product line stand for modern design. Authentic products in the area of living and dining.