Aladdin goes to great lengths to research consumer trends, user behavior, and everyday food and beverage needs. For over 100 years and going strong, Aladdin continues to break new ground with award-winning designs, innovative materials and eco-friendly solutions for the everyday. For example, the revolutionary Hop-a-Long Cassidy lunchbox from the 1950’s was the first of its kind to combine everyday products with popular icons from the entertainment industry. A big success, it would go on to sell 600,000 units in the U.S.A. in its first year alone.Today Aladdin is a category leader in the application of eco-friendly materials. With eCycle®, Aladdin’s proprietary mix of recycled plastics, Aladdin introduced its most important innovation to date. On average, eCycle contains 95% recycled plastics, of which 25% is post consumer content. eCycle is fully compliant with both the US Food and Drug Administration (FDA) and EU regulations, is BPA-free, and recyclable where  plastic is collected. For its innovation and relevance, the international Forum Design (iF) awarded eCycle the 2009 Material Design Award.At Aladdin, we believe that doing business right is the right way to do business. Our industry leading practices in code-of-conduct compliance result in creating not only innovative but also safe food and drinkware.Beyond offering products made from recycled materials and reusable solutions, Aladdin incorporates green practices wherever and whenever possible. Aladdin sources all raw materials from reputable global suppliers and manages a small but deep factory base. Aladdin’s sustainable thinking and commitment to education and ethical business practices will further continue to pave the path to its future. For further information, please download our CSR brochure.Aladdin is a brand of privately-held Pacific Market International (PMI) which is also proud owner of the iconic Stanley® brand. PMI is headquartered in Seattle, with offices in London and Shanghai.