The human face can convey many different emotions: joy, anger, fury, astonishment and sadness, among others. They find expression primarily through a characteristic interplay between eyes, eyebrows and the mouth. Similar elements are also employed in design in order to lend particular emotions or characteristics to a brand or product. Automotive design is a field that exemplifies this approach ideally: Headlights and radiator grilles for instance are given a particular shape and proportion to create a ‘car’s face’ – with aggressively narrow eyes for sports cars or wide saucer eyes paired with a friendly smiling radiator grille for compact cars. Consumers understand these messages intuitively, because since birth they have been relying on reading faces and the emotions they express at a single glance and reacting accordingly.
The “Lucky” chair also imitates a human facial emotion expressed through the opening on the backrest: a smile. Smiling is an innate behaviour of humans denoting and aimed at creating closeness and sociability. It signals the absence of aggression and is understood by everyone, regardless of their culture. And, above all, it evokes positive emotions in others. Smiling releases biochemical neurotransmitters such as the happiness hormones endorphin, dopamine and serotonin. They reduce stress and produce a positive mood. That is why smiling makes people happy.
The Lucky chair makes use of this effect. With its organically shaped shell body, the chair seems to smile at people when they enter the room. The effect is simply disarming – involuntarily it makes people want to smile back. Suitable for cafeterias, waiting and meeting areas, the Lucky chair raises the spirits of people through its mere presence. The happy-looking opening of the backrest not only lends the chair its emotional appeal, it also delivers improved functionality, as the opening also serves as a handle for moving or lifting the chair. In addition, Lucky features a seat shell made of a fully coloured, pleasantly soft and slightly flexible polyurethane integral foam for great seating comfort. A chair that simply makes you happy.
“You’ll find that life is still worthwhile, if you just smile.” (Charles Chaplin)
Source: Every Product Tells a Story (Red Dot Edition 2014)
Posted on 13.04.2017