Rainer Brand

What was your goal when you designed your award-winning product?

To completely redefine a wristwatch in keeping with the times – a watch in a minimalist design that does not abstain, but rather adorns.

Is there a designer that you particularly admire?

I very much value the art of “less is more” as exemplified by the likes of Dieter Rams, the wit and wonderment of Ingo Maurer, as well as the poetry found in the organic shapes created by Marc Newson.

How do you define design quality?

Superb quality is an absolute prerequisite for the manufacturing of watches in Germany. Quality is not only what makes timepieces durable and fully repairable, it also conserves resources.


Posted on 04.03.2017

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