ARTEFAKT industriekultur

Is there a project that you have always dreamed about realising someday?

A concept for urban e-bikes in which the bike and its parking place become an integral part of the city’s landscape.

What are the challenges in your everyday work?

Design requires acceptance. The biggest challenge is to uphold one’s ideas.

How do you define design quality?

Good design is radical. The formal reduction of complexity makes it possible to produce a self-evident appearance which then leads to great aesthetic quality.

What do you see as being the biggest challenges in your industry at present?

Designers need to have the qualifications to be able to advise marketing and product management so that they can actively play a part in shaping these complex contexts.

Posted on 30.03.2017

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