Is there a specific approach that is of significance to you and your work?
We believe in trial and error, especially with products that have never been made before.
What are the greatest challenges that you currently see in your industry?
Persuading people to appreciate the “upcycling” of products is the greatest challenge of all. Then comes the design quality, in other words the need to convince them to believe in the value of the product. As designers, we have to share our passion and tell the story of the product and, of course, its intelligent execution.
Posted on 24.04.2014