From the 2nd to 4th September 2017, the Midora Trade Fair for watches and jewellery is being held in Leipzig. It is thus, the most important industry-sector event of this autumn in Germany. Around 200 companies and brands will be showcasing their latest collections of watches and jewellery to a specialist audience for the three days of the exhibition. For more than 20 years, Midora has held a very important position in the specialist retail market, which then kicks off the christmas season.
Innovations and trends for the Christmas season sales
At the Midora trade fair, new designs and trends in the areas of real jewels, watches and trendy costume jewellery will be showcased. The timing of the trade fair in autumn is particularly suitable for traders and retailers to optimise their product range ahead of the high-turnover Christmas season. This is because, exquisite jewellery and expensive watches are popular choices for gifts that are placed under the Christmas tree. At the same time, this industry event is a great opportunity for exhibitors and visitors alike to come together at a common forum to discuss their experiences and the developments in their sectors.
This year, Midora offers an amazing product range in the mid-priced watch category. A modern, trendy variety of a huge selection from the jewellery sector is also being presented, which includes both real jewellery and costume jewellery and accessories. Here, young, emerging jewellery designers are exhibiting their works along with the established exhibitors. They use this trade fair as a platform to present their latest creations in the “Young Design” category. The “Junge Cellinis 2017” (Young Cellinis 2017) exhibition will be presenting items from the international competition held this year, on the subject of “Shellfish”. The essentials for every jewellery designer are being offered in the area “Goldsmiths’ requirements, Pearls and Gemstones”.
Full program of supporting events on all days of the fair
In addition to an overview of the German jewellery and watch market, Midora will offer a variety of supporting events that will provide valuable stimuli for the trade. This time the focus will be on the future of specialist stores. So far, specialist stores have been the leading point of contact for customers, but competition from the booming online websites is also growing in this segment. This topic will be discussed in a panel discussion to which representatives from renowned trade associations and also entrepreneurs have been invited. These include, among others, Hans-Ulrich Jagemann, President of the Zentralverband der Deutschen Goldschmiede, Silberschmiede und Juweliere e.V. (Central Association of German Goldsmiths, Silversmiths and Jewellers e.V.). Talking on the “My business as a brand” theme, Ernst Gottlieb, President of the Zentralverband für Uhren, Schmuck und Zeitmesstechnik (Central Association for Watches, Jewellery and Time Measuring Technology), will provide valuable marketing tips for the greater visibility of specialist stores within the overall jewellery market. In another speech, he will also discuss the opportunities and potential of skill enhancement. The practical workshop on “Synthetic diamonds” and the lectures on the characteristics of authenticity of precious stones and on the use of magnetism in small watches will provide interesting information for the daily business in the jewellery and watch sectors.
Midora and Cadeaux bring in the Christmas season
Parallel to the Midora trade fair for jewellery, the autumn edition of Cadeaux, the trade fair for Gifts and lifestyle trends, with the integrated textile trade forum “Comfortex”, will take place once again at the premises of Messe Leipzig. The Leipzig trade fair has traditionally brought in the high-turnover christmas season with its focus on living, gifting and decorating. In 2016, 14,000 trade visitors visited the city of the exhibition in Saxony and scrutinised the product range of more than 700 exhibitors. The short distances that need to be covered at these exhibition grounds form the ideal basis for cross-industry exchanges between trade visitors. In addition, the excellent infrastructural connections of the premises facilitate easy arrival and departure for visitors: Messe Leipzig’s premises are easily accessible by S-Bahn (rapid transit system), regional trains and automobiles and the airport is only seven minutes away.
For more information about Midora (exhibitor’s directory and much more) please visit www.midora.de.
Posted on 03.08.2017