Consumer electronics and home appliances at the IFA
From 1 to 6 September, IFA 2017, one of the largest and most important electronics trade fairs worldwide, will open its doors to trade visitors and the general public. The fair presents the latest products and technology trends from the fields of consumer electronics, home appliances and information technology and features more than 1,800 exhibitors from all over the globe. There is great excitement to see what innovations will be presented at this year’s fair.
However, the unstoppable trend in these industries is already clear: more and more intelligent products that are ever more extensively connected – the Internet of Things continues to grow. For example, homes are becoming smarter, while the human body can be monitored with the help of sensors and algorithms. Accordingly, the topics of “Smart Home” and “Fitness & Activity”, i.e. wearables, will be two of the focus areas of the IFA with dedicated exhibition spaces. There will also be a separate exhibition space called “iZone” for products and apps for iPhones, tablets and the like. In addition, visitors can see the latest TVs, household products, mobile end devices, drones, cameras, audio systems, digital assistance systems, gadgets and much more from the fields of consumer electronics and home appliances.
IFA NEXT – the future awaits in Hall 26
This year’s IFA will focus even more than in past years on the topic of innovation. Under the heading “IFA NEXT Showcase”, start-ups, research institutes, organisations, universities and companies will join forces in Hall 26 to present their especially innovative ideas and topics. This will be accompanied by a comprehensive framework programme called “IFA NEXT Startup Days”. This exciting initiative will see the focus placed on a different topic in the exhibitions, presentations and panel discussions on each day of the trade fair – from “IoT / Wearables / F&A” on 1 September, “Smart Home”, “Virtual Reality”, “Digital Health” and “Accelerator Day” to “Future Mobility / Use of time” on 6 September.
Furthermore, various formats at the event such as the IFA NEXT Innovation Engine, the IFA Keynotes and the IFA+ Summit provide a forum for creative visionaries and highly respected speakers from industry, business, politics and society to discuss various issues relating to technologies of the future.
The role of design in complex technical products
The IFA thus showcases exciting technological developments and products that will change the world we live in and shape our future. And pose a special challenge for designers. Particularly in the case of such technology-driven products with a complex functionality that is not immediately apparent to the consumer, the design of the human-machine interface plays an important role. Of course, designers do also create the housing, but their actual remit is to shape the way in which we interact with the technology to allow us to access it and control it as simply and intuitively as possible. It will be exciting to see how manufacturers approach this challenge and what solutions they offer.
Exclusively for trade visitors: IFA Global Markets (3 – 6 September)
Somewhat apart from the trade fair itself, buyers, traders, distributors, suppliers and original equipment manufacturers will have their own marketplace. At Berlin’s Gleisdreieck station and in the midst of listed architectural buildings, more than 300 exhibitors from the consumer electronics and home appliances industry can present their products and services to potential customers and partners and forge interesting contacts in an area of 10,000 square metres. IFA Global Markets is open to trade visitors from 3 to 6 September.
More information (schedule of events, list of exhibitors, hall plan etc.) is available at www.ifa-berlin.com.
Posted on 24.07.2017