Around 80 young and established galleries from Germany and abroad will exhibit modern and contemporary works of art at Art Düsseldorf 2017. From 17 to 19 November, collectors, gallery owners, curators and of course private people are invited to marvel at an exclusive art programme with exhibits from 1945 to the present day and to enjoy a sophisticated supporting programme. All aspects of the art world will be on display from paintings via photography and sculptures to graphics and videos.
The concept of a major art exhibition in Germany
On one side, the “creators” of Art Düsseldorf 2017 attach great importance to the promotion of regional, Rhenish and young galleries. At the same time, this third-largest German art fair serves as a networking forum with the international art scene. In particular, the nearby Benelux countries will also have a good opportunity to come together with the German creative industry. They will be able to make new contacts and establish themselves with national and international collectors. Partnerships between German and foreign galleries are likewise part of the special promotion initiative. The Düsseldorf art fair does not see itself just as a sales forum. Visitors should also take away a lasting impression of it as a dazzling event, a party hotspot or a trendy cultural meeting point.
A one-time steelworks as a venue
This year for the first time, the major exhibition of contemporary and modern art will take place in Düsseldorf at the “Areal Böhler”, a one-time industrial site, which was transformed in 2012. The unusual charm of this stylish location has turned it into the successful venue for numerous public fairs in a very short time. Its favourable siting and optimal transport connections has made Areal Böhler popular not only with people from the Rhineland. Visitors from across Germany and the Benelux countries have also come to appreciate it. Exhibitors are delighted, because, being at the centre of a metropolitan area, the location attracts a large public.
The exhibitors present at Art Düsseldorf 2017
A list of exhibitors at Art Düsseldorf 2017 has been available on the art fair’s website since 20 September. The 80 galleries represented consist of both established houses and promising newcomers. Coming from 21 countries, the exhibitors offer visitors a wide spectrum of modern and contemporary art. Regional German galleries and those from the Benelux countries make up 60 per cent of the exhibitors. The remaining 40 per cent come from Portugal, Israel, France, Japan and the USA.
Who is organising the third largest German art fair?
Andreas Lohaus and Walter Gehlen co-founded Art.Fair 14 years ago and since then have welcomed enthusiastic visitors. In 2017, they changed the name and location of the major German art exhibition; furthermore, the team of organisers has grown. Since February 2017, the Swiss MCH Group from Basel, has been a co-partner at a level of just over 25 per cent of art.fair International GmbH. The MCH Group is an internationally renowned live-marketing company that offers its customers services in the trade-fair and events market. For example, the group organises “Baselworld”, the leading global fair for watches and jewellry and runs the international art fair “Art Basel” in Basel, Miami Beach and Hong Kong. The MHC Group is not only of financial benefit to the Art.Fair team, its considerable experience lends Art Düsseldorf 2017 much importance right from the start.
The art exhibition is moving from Cologne to Düsseldorf
Art.Fair took place in various event venues prior to the decision to hold it in Areal Böhler in November under the name of Art Düsseldorf 2017. Whilst the magic of locations such as the Palladium in Cologne Mülheim, the Expo 21 exhibition hall in Krefeld or the historic Staatenhaus in Cologne Deutz gave the art exhibition a particular atmosphere, last year’s venue – the Cologne trade-fair facilities – were more functional and matter of fact surroundings. Therefore, the organisers decided to move the venue from Cologne to Düsseldorf in part, to give the fair back its original charm. Evaluations of the location showed that Düsseldorf lies at the interface of a globally networked art scene. As art-trade capital, this centre of the Ruhr region offers the event an attractive environment. The catchment area of collectors, gallery owners, curators and amateurs interested in art could be as large as ten million people.
How to get to Art Düsseldorf 2017
Someone who is truly interested in contemporary art should not miss Art Düsseldorf 2017 at Areal Böhler in Hansaallee 321. This important event can easily be reached by car. In addition to the parking places on the Areal Böhler site, there are guarded parking places at the nearby Lörick public swimming pool at Niederkassler Deich, from where, every five minutes, a shuttle bus takes visitors to the exhibition. Users of public transport should descend at the Düsseldorf-Lörick bus stop from where the exhibition is only five minutes by foot.
Incidentally, Red Dot 21 also has much to offer on the subject of art. The category Books has works of reference available on product design, graphic design, architecture, art and photography. You will certainly find things to help you prepare for the art fair, to get you in the mood for the event or provide you with extra information to round off your visit to Art Düsseldorf 2017.
We have compiled some tips for the visit of Düsseldorf in our article Düsseldorf, Germany – Designers’ Hostpots.
We hope you enjoy the art fair and explore the city!
Posted on 04.10.2017