february, 2015

28febAll DayOliviero ToscaniBirthday

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Event Details

Birthday: 28.02.1942

Birthplace: Milan, Italy

Hardly any brand was carried as much by its advertising campaign as Benetton in the 1980’s and 90’s. There were no products shown in the global ad campaign. Instead, photographer Oliviero Toscani showed pictures of HIV-positive people, the blood-stained shirt with bullet holes from a fallen soldier in the Bosnian war and a black woman, breast feeding a white baby. Toscani shot what was important to him. The brand and its products stepped into the background – what proved to be very successful. In the 18 years that Toscani has worked for Benetton, the company expanded by the factor 20.

Time

All Day (Saturday)

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