june, 2015

21junAll DayAdrian van HooydonkBirthday


Event Details


Birthplace: Echt, Netherlands

Adrian van Hooydonk has a unique job at BMW. Not his position as Director BMW Group Design, but the design process which he oversees. The product realisation process of a new model takes five years. First, van Hooydonk and the marketing department talk about the direction of the future car’s style. After that, 500 in-house designers compete in a competition. They draw concept sketches and build clay models of their visions, which are then evaluated by van Hooydonk and presented to management. Weaker ones are dismissed until only two concepts remain. The winning one becomes the new BMW model. A one of a kind process the automobile industry. Photo: © BMW GROUP


All Day (Sunday)

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