DB-ID was founded in 1990 by David Bowler, who’s background design training is primarily from the automotive industry. – Our mission is to add true value to a product.
Our specialist sector is in the field of Industrial Products where the true value of a product is defined by not just its visual qualities, but also influenced heavily by a products usefulness, functionality, durability & ease of use. Safety & Efficiency also has a strong design influence & the way a particular product is made, feels, looks & functions, can contribute enormously to a products true value.
At DB-ID, experience shows that this same design attitude can have significant benefits when designing most products for use in the real world. A true design classic whether it is a kettle, car or crane, will always have a special balance of form & function built into its unique character.
The design philosophy here at DB-ID is that beauty, integrity & clarity of function is born from simplicity. The pursuit in achieving visual & physical simplicity can often pose a real challenge to any designer, due to technical aspects of a products development & build.
DB-ID prides itself on being able to get the balance right & the results offer real benefits to the client & the people who use the final product.
This is achieved by working closely with the client right from the beginning. Integrating with both the clients marketing & technical team, not only to form the chosen concept, but to contribute a high level of creativity to most of the development stages in order to help ensure that the concept stays true to form in the final product.
This close working partnership not only helps to ensure the products profitability & overall success in the market, but helps to bring personnel at all levels, closer to the product they are associated with. If the whole team fully understands the depth of the design intent, it will give them the understanding & passion to ensure the quality and design integrity of the product over it’s period of production.