Young-Ran Lee, a Seoul-based graphic designer, is currently pursuing a doctoral degree at the School of Design and Craft at Hongik University in Seoul. Since 2009, she has been in charge of packaging and brand identity design at iriver Ltd., where she mainly takes care of brand and communication design for corporations, but also develops museum exhibition contents. Alongside her work for iriver, Young-Ran Lee teaches the “Human and Design” and Design Marketing classes at university. The question that concerns her throughout the classes: “What is sincere design for people and communication?” In 2011, she received the iF packaging design award, Germany, and the Excellent Work Award at the 2010 VIDAK exhibition, Korea.
What do you understand by good communication design?
It must communicate with the public and arouse their sympathy. It would be hard to consider design to be good design just for the sake of the designer’s satisfaction. I believe the method to achieve the easiest communication is good communication design.
What else would you like to learn?
I recently became interested in Korean typography design and started to study it. I felt embarrassed that I had not previously considered in depth the formative structure of this typography in design works. I therefore retain an interest in and continue to research Korean typography
in terms of historical forms, structural beauty and how
to make it easy to read.