What do you particularly like about
your own award-winning product?
It has a totally new value, created by
fusing simple yet aggressive styling with
functionality. Besides, it is well balanced
in terms of performance, usability and
eco-friendliness. As for the styling, it has
an attractively organic and sculptural
expression, as if inviting you to ride.
What inspires you?
We always try to keep our eyes wide
open for new events, things and information,
trying to create a unique trend,
capturing the zeitgeist and predicting
How do you define design quality?
Firstly, beauty and user-friendliness;
secondly, offering a new value; thirdly,
longevity and fourthly, creating great