What do you particularly like about
your own award-winning product?

We have developed a chair that automatically
adapts to the body in a beautiful
and elegant solution.

Is there a certain design approach that
you pursue?

We look for truth in design. Design which
is not obscured by opinions – a unique,
consistent, logical and business-focused

What inspires you?

Something that I do not understand.
What do you see as being the biggest
challenges in your industry at present?
Design being allowed into a position of
driving the business forward. We believe
design should be strategic. With precise
research and planning it can transform a
business in a meaningful way.

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