What do you particularly like about
your own award-winning product?
Its stately presence on the road and the
interior that delivers a true Scandinavian
Do you have a motto for life?
The advice of Hartmut Warkuß: When
you are at the top, remember the next
thing is the way down. When you are
down there, remember the next thing is
the way back up again.
How do you define quality?
Quality is true to its purpose, function
and brand. And it carries an element of
imagination in it that goes beyond the
What do you see as being the biggest
challenges in your industry at present?
Cutting carbon dioxide emissions.