What do you particularly like about
your own award-winning product?

The Scotch brand has always been about
great products that make smart and
creative solutions possible in the world
of everyday life. This product shows how
design can elevate form and utility to
creatively enhance the brand experience
for our customers in a way that is not
only unique, but also simple, modern and
iconic.

How do you define design quality?

Design quality becomes apparent
through the opinion expressed by the
customers, when it becomes evident
that the creative insight, empathy and
innovation applied by the designer
have successfully translated into an
emo tional connection and meaningful
experience.

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