What do you particularly like about
your own award-winning product?

We like the invisible lighting panel that
magically glows from behind the fabric
facade when making a video call. It’s
a great example of how industrial and
mechanical design together can provide
a delightful user experience.

Is there a project that you have
always dreamed about realising someday?

It would be cool to design a new form of
transportation to bring people together
physically more easily. Elon Musk’s
concept for the Hyperloop could be a
possibility.

What do you see as being the biggest
challenges in your industry at present?

The fragmentation of knowledge and
the lack of coherent tools for people to
support them in working together is a
big problem.

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