Samantha Lewis graduated from Massey University in 2012 with a degree in visual communication, majoring in graphic design. During her study she became interested in designing for social change, and concentrated her final year on creating a typographic solution for adult learners with low literacy levels. She now works as a designer at Base Two in Wellington. In 2012 she received a Merit from the International Society of Typographic Designers and was a finalist in the DINZ Best Design Awards.
What do you understand by good communication design?
A feeling and energy about the content is created through great design.
Why did you become a communication designer?
I began by studying fine arts, but found that I need some limitations and boundaries to drive the work I created. After taking some time out, my love for type became more apparent as I became increasingly bored not working in a creative profession. I then went back to university to study graphic design.
What inspires you?
Learning new things, great conversations, and my physical surroundings and environments within New Zealand. Learning about wider community and political issues that can impact people’s lives provides inspiration for finding
a potential solution.