Ronnie Besseling studied at the Academy for Art Direction and Design in Amsterdam and afterwards began working as a conceptual designer for JWT Amsterdam. At the same time, he was active as member of the board of Jonge Honden, the platform for young Dutch creatives, inspiring young and enthusiastic people at the start of their creative career. Today, he is creative director at Fabrique [brands, design & interaction] in Amsterdam and, always searching for challenging online concepts, has worked as designer and creative director for clients such as 9292 travel information, Adobe, Arco, SNS Reaal, Viktor&Rolf, Artis Amsterdam Zoo and xwashere.
What do you understand by good communication design?
I don’t just want to make interesting, beautiful things. I want to change the world with my talent, in any event a little bit, by getting people to think, for example.
What are the qualities a successful
communication designer must have?
The most important thing is to look at the world in a naive and fresh way each day. Clients are often locked into the world of their product or service. That’s when you have to ask questions to make them think about things anew.
What inspires you?
For me, the most inspiring thing is meeting new people. Preferably mad people. The story behind people, discovering what their take on the world is. When I need inspiration, I prefer to hit the street rather than visit a museum.