Is there a certain design approach
that you pursue?
The RØDE innovation and design process
begins with a statement; “what if…?”. We
aim to deliver a product with superlative
performance that enhances the user experience
with a sophisticated mechanical
design combined with the iconic “RØDE
Design DNA”.
How do you define design quality?
Product quality ultimately comes down
to fit for purpose and reliability. The
actual and implicit functionality, combined
with appropriate visual language
for the product category, should con vey
and reinforce its nature and functional
What do you see as being the biggest
challenges in your industry at present?
Working in business in a world without
borders is a big challenge, as established
rules of business have to be adapted at
an ever quicker pace.

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