Prof. Song Kee Hong

Prof. Song Kee Hong has more than two decades of design experience from the global innovation consultancy Ziba in the US, HP and from the cross-disciplinary consultancy Design Exchange – where he is the Design Director.

He has worked with notable brands across diverse industries including Apple, Dell, Epson, HP, Intel, Lenovo, P&G, Philips, Sanyo, Sennheiser, and WelchAllyn. His portfolio lists over twenty international design awards.

He currently serves as an executive committee member in the Design Business Chamber Singapore and has previously served on the advisory committees of National University of Singapore’s School of Design and Environment, Singapore government’s Ministry of Education’s Design and Technology programme, Singapore Polytechnic’s School of Mechanical and Manufacturing Engineering and the Singapore Design Council.

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