What do you particularly like about
your own award-winning product?
It feels like a cross between a mountain
bike and an off-road go-kart – it is impossible
not to feel a rush of excitement.
Is there a certain design approach
that you pursue?
Exploring dynamic design inspired by
organic forms. We like to take advantage
of modern production processes to create
technical parts with innovative designs.
Is there a designer that you particularly
admire?
Raymond Loewy. He initiated a major
revolution in product and graphic design
and is still an inspiration for designers.
How do you define design quality?
Good design is the perfect balance between
what people need and how people
feel about the products

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