Muh Chen has directed national television commercial campaigns, music videos and short films. He founded the Taipei production studio Grass Jelly in 2005, which provides thorough visual production services from directing to CG, VFX and live-action. Grass Jelly has become one of the best visual production companies in Asia attracting widespread media attention, also from large brands. In 2013, a Pepsi television commercial featuring Momo Wu built up impressive brand awareness. Its music video version broke a record for music videos in Chinese-speaking Asia with a 100 million click-through-rate over an Internet media platform. Grass Jelly’s work has won or been nominated for numerous international awards, including the Red Dot Design Award, iF design award, MTV Europe Music Awards, MTV Video Music Awards Japan, KKBOX Music Awards (Hong Kong) and Golden Melody Awards (Taiwan).
What do you understand by good communication design?
Good communication design allows the audience to get the idea behind the image, not just the technique presented.
What kind of project would you like to realise?
A film that can present the spirit of the East and achieve worldwide recognition at the same time.
What does the future of communication design look like?
In the future, communication will focus on interacting with audiences and be customised to individual needs.