Is there a certain design approach that you pursue? 
A focus on the essentials and the creation of a visual field of tension with regard to proportions and materials. Together with a positive, haptic experience and the conscious design of details that should make it fun to use the product. 
How do you define design quality? 
Quality reveals itself through well-being, through the “feel-good factor” that the use of all manner of products creates in everyday life. 
Were people the primary consideration in the development process? 
If lifeblood and devotion played a role during the creative process then the quality will be experienced, felt and become visible. 
What do you see as being the biggest challenges in your industry at present? 
Preventing the descent of product development into the “gratuitous”.

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