Is there a certain design approach
that you pursue?

My designs are as much my autobiography
as my psychotherapy.

What inspires you? 
Whatever makes my heart beat faster. In
a world of pre-packaged, hyper-marketed
goods, it does not happen that often.

Is there a designer that you particularly
admire?

All those who had the guts to break free
from their era.

What do you see as being the biggest
challenges in your industry at present?
Resisting the dictatorship of shareholder
value and marketers.

What does winning the Red Dot:
Best of the Best mean to you?

An enormous surprise, a great honour
and acknowledgement of our team’s
formidable work.

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