I studied Industrial Design at IED (Istituto Europeo di Design) in Turin.
In 1994 I started my designer career founding the creative group "Nucleo" with Piergiorgio Robino and Andrea Sanna: Angelica, a neon ceiling lamp produced by Alt Lucialternative, is one of my first design product.
In 2001, along with Jean Pierre Guenoun, I designed for Sabelt the first sneaker derived from Formula 1, presented at Pitti Immagine the following year.
In 2003 I founded "Supermaxistudio" and I started to collaborate with Fiat group for the realization of custom merchandising products; in 2005 I designed the lamp Anellum for Muvis, hosted in the permanent collection of the Museum of Design Calenzano, and the lamp Ying Yang.
I work as art director for industrial brands and agencies (including the Metropolitan Urban Center of Turin), I am the creator of the brand of coating materials "Rezina contemporary surfaces" and of the logo of 2006 World Fencing Championships held in Turin.
In 2011, I designed and manufactured Rishock, a recumbent pedal assist electric vehicle capable of carrying four passengers and fitted with a canopy tissue.
In 2013 I was awarded with the Milan Design Award for the most amazing project of the Milan Design week titled "What a Wonderful World" and made ??for Samsung Electronics.