What do you particularly like about
your own award-winning product?
Procore is a product that has a significantly
positive influence on the performance
of a bike. This is combined with
a tremendous increase in fun riding the
bike – in our opinion, the most impor –
tant point about this product.
Is there a certain design approach that
you pursue?
The priority is always function, performance
and durability of the product.
That is why we make no or only marginal
compromises in this respect.
What trends are currently having a
particularly large influence on design?
Currently, the e-bike exerts the greatest
influence of all on the bicycle industry.
That not only includes the associated
technology, but also the design of the
wheels and components.

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