MARIVI CALVO
Avda Reino De Valencia, 14 46370 Chiva Spain
http://www.lzf-lamps.com
Phone: +34 96 252 47 80

What do you understand by good communication design?
Good communication design is like a train that takes you to your destination. It also gives you a key that lets you
access the product and explore it in your own way.

What are the qualities a successful
communication designer must have?
Basically there are three: a) Designers must be honest with what they propose and sincere about the product and/or the brand. b) They must be able to create a campaign that transmits the values of the company and brand in a way that positively benefits anyone who comes in contact with it. c) Finally, a communication designer must understand the product and brand and also comprehend and realise the expectations aroused by them.

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