Mads Quistgaard holds a BA in architecture and an MA in design from the Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation. He also holds an MA in design method and research from the Danish Centre for Design Research.
He gained 14 years of professional experience, focused on art and lifestyle, in London and on strategic design and brand development at his own award-winning design agency in Denmark, before joining Kontrapunkt where he is responsible for all creative design and branding projects for clients like d’Angleterre, Pandora, Novo Nordisk, the Danish Parliament, Tate Modern, Bang & Olufsen, and the Danish Broadcasting Corporation (DR).
What do you understand by good communication design?
It is a design that takes a stand. It has to be relevant, informed and purposeful. I’m not interested in fashion, but extremely interested in style. Basically, I believe that with every idea there is an image, and conversely that every image contains ideas. Our job is to match ideas and visuals.
Why did you become a communication designer?
I never tire of the challenge of having to “re-present” messages, clients or ideas. In order to communicate on behalf of others you have to dig deep and understand the project at a profound level, to have the ability to connect abstract ideas with real people in a simple way.
What inspires you?
Difficult people and wicked problems.