Is there a certain design approach
that you pursue?

We always try to find the right balance
between functional and visual dynamics.
At the same time, it’s important to give
a product personality.

What trends are currently having a
particularly large influence on design?

The tightening of legislative requirements
for noise, emissions and safety.
The demand for more powerful and
more productive solutions enforces
bigger jumps in product evolution.

What does winning the Red Dot:
Best of the Best mean to you?

It’s like we were flying low, trying to
stealth over conservative industry
mountains. Then the Red Dot jury flies
by, gives us a cocktail of biokerosine
and Red Bull and hits our booster button!

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