Is there a certain design approach that you pursue? At Mazda, our KODO design philosophy guides us as we capture the visual energy of an animal or athlete about to spring into action and then release that energy into the body of the car. What trends are currently having a particularly large influence on design? Connecting the driver to the car is currently the major influence on car design. This focuses primarily on electronics, the human-machine interface and social connectivity. In addition, we believe there should be a seamless physical connection between the driver and the car. Jinba Ittai, “horse and rider as one body”, describes this connection and the way the driver feels like he or she is actually part of the car as it moves.

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