What do you particularly like about
your own award-winning product?

It’s simple, clean and reductionistic
approach to complex functionality.

Is there a certain design approach that
you pursue?

We employ and create design tools that
define and create meaningful experiences
with our partners and for our cus –
tomers. Our commandments are quality,
profitability and creating pleasant
customer experiences.

What does winning the Red Dot:
Best of the Best mean to you?

It is the first award HP LES has applied
for and won in years. It is great to be
recognised by global peers for the hard
work and sacrifice it takes to become
part of the world class.

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