What do you particularly like about your own award-winning product? 
The Scotch brand has always been about great products that make smart and creative solutions possible in the world of everyday life. This product shows how design can elevate form and utility to creatively enhance the brand experience for our customers in a way that is not only unique, but also simple, modern and iconic. 
How do you define design quality? 
Design quality becomes apparent through the opinion expressed by the customers, when it becomes evident that the creative insight, empathy and innovation applied by the designer have successfully translated into an emo tional connection and meaningful experience

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