What do you particularly like about
your own award-winning product?

We used diamond black stainless steel
material for the refrigerator’s exterior
and also established a new production
line to develop a material that distinguishes
itself clearly from existing
materials and fulfils the required performance
criteria. Moreover, this product
design offers new features that take
account of both aesthetics and usability.

What do you see as being the biggest
challenges in your industry at present?

Many people acknowledge the values
of past “changes”, but worry about unidentified,
future “changes”. A designer
predicts changes that will occur and creates
designs that shape this future. Thus,
designers help people to embrace future
changes.

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