Is there a certain design approach that
Experience and knowledge are important
tools but as a designer it is my duty to
challenge myself and avoid repetition.
This approach stimulates innovative
thinking throughout the whole design
process whilst allowing me to keep a
keen eye on basic design principles.
What do you see as being the biggest
challenges in your industry at present?
Within the motorcycle industry, safety
is an ongoing theme. Strict regulations
often interfere with the freedom we
would like to have. The desire to innovate
the core values that define a motorcycle
product, while at the same time taking
account of the strict regulations, make it
a challenge to come up with something
that is innovative