Is there a certain design approach
that you pursue?
I try to listen to the voices of users first
and build up wish lists for the respective
product. Then I use a process of elimination,
deciding what needs to be given
up in order to achieve a certain key objective.
In the end, I come up with the
solution that I believe will fulfil the highest
number of things on the wish list.
What inspires you?
The satisfied comments of people when
they use products that I have designed.
What do you see as being the biggest
challenges in your industry at present?
Products in the outdoor industry have
become a mixture of fashion and outdoor
gear, but the fashion element
has become more and more dominant.
However, outdoor kit cannot be re –
built from scratch every single season
and can only continue to improve by
applying refinements year by year.

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