Irina Goryacheva, born in Moscow, first studied Arabic philology, then followed this up in 2012 with a degree in graphic design from the Moscow Institute of Industrial and Applied Arts. Since 2005 she has worked as a freelance graphic designer specialising in brand and corporate design. Her work has received several awards, among them three Red Dot awards. She is passionate about modernism, colourful geometric shapes, typography and collage inspired by the visionaries of the Weimar era, experimental music and the cinema of the 1920s and 1930s. Currently, Irina Goryacheva is working as a communication designer and art director in print, typography, corporate and exhibition design for a range of cultural institutions.
What are the qualities a successful
communication designer must have?
You must be passionate about what you are doing. You should have a clear vision of things and be convincing enough to deliver your vision through your work.
Why did you become a communication designer?
I was actually going to become an astronaut and still wonder if a life in outer space wouldn’t be easier. But I guess I
was too inspired by Wassily Kandinsky, the whole Bauhaus movement and Russian constructivism to leave Earth.
With whom would you like to work?
David Lynch. He is a true magician in everything he does. I would be over the moon to be part of his creative process.