Is there a certain design approach
that you pursue?
I strive for honesty in expressing the
es sence of the brand and the product.
With that comes an understanding of
the design which is then able to speak
What inspires you?
Creative people in any shape or form.
In this context, I am in my element when
I find a way together with others.
What does winning the Red Dot:
Best of the Best mean to you?
It means more than I first realised. In
this business you tend to quickly move
on to the next thing so it was great to
revisit this project. I am really proud of