Etude Corporation, South Korea, is specialised in packaging design and the production of cosmetic products. The Etude Design Team has received numerous awards for a wide range of its packaging designs in international design competitions such as the Pentawards, Red Dot Design Award, Good Design Award and iF packaging design award.
How do you approach new projects?
We approach new projects with the question: “What could be an interesting idea?” Suggestions for ideas often come very quickly, but the process of executing interesting ideas is usually very complicated and can therefore sometimes be very tiring. We try to work with great passion.
Is there a special time of day
when you are exceedingly creative?
After a bout of laughter with team members.
What does the future of communication design look like?
New communication channels will come up continuously.
Which role does communication design
play in our everyday life?
It is the connection between human and human, object and human, group and human.