Emma Rozada http://www.interaktionsbyran.se
Phone: +46707546717

What are the qualities a successful
communication designer must have?
You must know how to design products that are pleasurable to use, easy to understand and effective to implement and, of course, be passionate about what you do. But you also need a deep understanding of business logic and politics in large organisations. The tricky part is not just to have great ideas, but to get them into the final product.

Why did you become a communication designer?
We are all product designers, but the digital world inspires us. Just look at the power of digital products e.g. in the Arab spring. They completely change how we live, work and communicate.

What inspires you?
A great design is often a reflection of the team behind it. To build and work with such a team is very inspiring.

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