Draftfcb Deutschland
Phone: 040 2881 1224

What do you understand by good communication design?
The basis for good communication design is always a good idea. Without it, design would be mere decoration. Design therefore always has to play a subordinate role with regard to the message. However, design is the first way in which an idea is perceived. That decides whether a viewer takes an interest in the message. Good communication design translates this message in a visually surprising way.

What are the qualities a successful
communication designer must have?
Courage to follow new paths. Assertiveness to champion them. Patience to stay enthusiastic despite setbacks. Flexibility to find the perfect solution for very different and varied tasks.

  Back to overview