Is there a certain design approach that
you pursue?

Clear and easily understandable forms
combined with emotional elements.

Is there a designer that you particularly
admire?

Nature. It finds solutions to surmount all
obstacles. It meets challenges with creativity
and clarity and its solutions are
always of high aesthetic quality. It loves
experimenting and shuns stagnation.

What do you see as being the biggest
challenges in your industry at present?

In making the increasing interconnectedness
of the world manageable. In finding
ways to overcome the intercultural
barriers on an industrial and economical
level without influencing the cultural
identity and the values of different societies
too much.

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