How do you define design quality?

If the design’s attitude and emotional
statement are fully respected during the
manufacturing process, and the resulting
product comes out as planned without
compromises.

Is there a designer that you particularly
admire?

Luigi Colani. Less for his aesthetic
abilities than for his principle of open
communication, which we all value.

What does winning the Red Dot:
Best of the Best mean to you?

We are tremendously proud of this
award. It is a confirmation of the consist
ent way in which the guiding
prin ciple is applied: “Design is soul.”
Re ceiving the Red Dot: Best of the Best
for a remote control shows how important
this input device will continue to be
in the future for interactive television as
a technology and brand carrier.

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