What do you particularly like about
your own award-winning product?
The fact that it makes a big difference
to the user. The catheter is developed
with not just the patient and the medical
condition in mind, but considers the
“whole human being” using it. It helps
the person to lead an active and normal
life with a minimum amount of time
having to be spent on handling her condition,
both physically and mentally.
Is there a certain design approach
that you pursue?
We listen a lot and we never assume anything
about the women and nurses that
use our products.
How do you define design quality?
When every detail has been considered
and these details have been converted
into a perfect, useful design.