Is there a certain design approach
that you pursue? 
To explore new possibilities of materials.
The idea of Pháin is transforming a
heavy industrial item into a hipster accessory.
At the onset of the design,
my main intention was to explore the
sturdy materials of kraft paper and
PP-woven fabric to find a novelty use
for the bag other than its purpose of
holding cement or chemical and industrial
materials.

How do you define design quality?

The quality of design is not just about
the perfect rendering of the craftsmanship,
it is also all about the consistency
shown right through – from the concept
within to the form outside

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