What do you particularly like about
your own award-winning product?

The design and performance of this cordless
product is a game changer versus
petrol products, and this surprises users.

Is there a certain design approach
that you pursue?

We started from a blank sheet of paper
and had an extensive European user
research programme the results of which
we were able to build into our design.
We used the design language of existing
product segments in an established
market and adapted to new technology
in an evolutionary way.

How do you define design quality?

Simplicity of design – especially when
components can perform more than one

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